Brand Identity · Foundation
Fondation Rambourg is a philanthropic foundation operating across the MENA region and internationally, supporting communities through education, arts, sport, culture, entrepreneurship, scholarships, human rights, craftsmanship, and festivals.
The identity challenge was designing a brand that could carry both institutional gravitas and vibrant cultural energy — formal enough for diplomatic and NGO contexts, yet bold and expressive enough to represent the diversity of the foundation's mission.
The solution: a geometric FR monogram with a refined serif structure — simultaneously classic and modern. The primary blue anchors the institutional tone, while a rich, multi-color system unlocks expressive power across the foundation's nine areas of impact.
01
Primary logo, FR monogram, Arabic & French versions, plus full color and mono variants across all applications.
02
A 13-color palette representing the nine impact areas — each with distinct visual personality while sharing a unified identity.
03
Trilingual stationery system (Arabic, French, English): letterhead, envelopes, business cards, stamps, and press materials.
04
A complete poster series — one per impact area — using the multi-color system and bilingual Arabic/French typography.
05
Branded merchandise: tote bags, mugs, passport covers, and event giveaways across the full color palette.
06
Social media identity, Facebook cover system, digital templates, and event screen graphics for in-person activations.
